Focus groups - observations

Focus groups

Controlled observation -

I will be leaving the box of chocolates in the sixth form center to observe from a distance. I won’t leave the room but watching the way people react to the box of chocolates which doesn’t have a sign on it, no note, nothing.

                                                                                                                                                                                                                                                

I will be observing how many people act upon a box of chocolates left in a room. The question is who will look at it, who will stare, who will touch the chocolates, take one away with them or who will eat it in the spot.

It will be a controlled observation, on how many people are tempted by the chocolates and how they act.

(Figure 1)

·         1 = Lowest intensity

·         2 = Highest intensity


As we can see from the table above,